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Super Bowl XLVII Baby Clydesdale has Name: Hope

Posted by on February 6, 2013

appearing in the News-Leader.com

 

Jeff Knapper, general manager of Budweiser Clydesdale operations, shows the baby foal the USA Today headline announcing that "Brotherhood" won the Super Bowl XLVII Ad Meter competition. Fans submitted more than 60,000 ideas via social media for naming the now-21-day-old Clydesdale, who Budweiser announced will be called "Hope" (PRNewsFoto/Anheuser-Busch) / PR NEWSWIRE

Jeff Knapper, general manager of Budweiser Clydesdale operations, shows the baby foal the USA Today headline announcing that “Brotherhood” won the Super Bowl XLVII Ad Meter competition. Fans submitted more than 60,000 ideas via social media for naming the now-21-day-old Clydesdale, who Budweiser announced will be called “Hope” (PRNewsFoto/Anheuser-Busch) / PR NEWSWIRE

ST. LOUIS — The three-week-old star of Budweiser’s Super Bowl ad now has a name: Hope.

Anheuser-Busch said Tuesday that its contest to find a name for the foal born Jan. 16 at the company’s Clydesdale ranch in mid-Missouri generated more than 60,000 tweets, Facebook comments and other messages. The name Hope was one of the more popular generated through the social media effort.

Some other popular suggestions were nods to the song featured in the commercial, including Landslide — the name of the song — and Stevie — for Fleetwood Mac singer Stevie Nicks.

The 60-second spot chronicled the bond of a Clydesdale foal and the horse’s trainer.

The foal now weighs 200 pounds and will weigh roughly 2,000 pounds when she is grown.

 

Making of the Baby Commercial

see wild horse info at www.windwildhorse.com

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